Data Science and Advanced Analytics

Advanced Analytics

In the fast-paced digital era, businesses are continually challenged to adapt and innovate to remain competitive. At Consulting, our Digital Transition Services are tailored to guide businesses through the transformative journey towards digital excellence. Leveraging cutting-edge technologies and strategic insights, we empower organizations to navigate digital complexities, unlock new opportunities, and drive sustainable growth.

Custom Optimisation Algorithms

I design and deploy bespoke bidding and allocation algorithms that are uniquely tuned to your specific commercial goal (e.g., optimising for lifetime value, room nights, or profit margin, rather than standard CPA).

Predictive Modelling

I build machine learning models to forecast critical business events, such as customer churn, product demand, and propensity to convert, allowing for highly targeted and effective intervention strategies.

Advanced Attribution Frameworks

I move you beyond simple last-click models to implement a holistic, data-driven attribution framework that accurately credits every touchpoint, ensuring you truly understand the ROI of all your marketing channels.

Customer Clustering

I write algorithms to help you group your audiences into specific clusters and help you build a clear audience planning framework to match your marketing and messaging to these clusters, helping you drive incremental growth